22 - 24 May 2012

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About Casual Connect

Founded in 2005, the Casual Games Association is a professional international trade organization providing educational resources and community support for those involved in creating games for the mass market consumer. Casual games are found on a myriad of platforms including personal computers, video game consoles, mobile phones and handheld devises. Because of their ease of distribution, varied monetization methods and mass appeal, casual games are distributed in a wide variety of locations including retail stores, major online portals such as Yahoo! and MSN, social networks such as QQ, Twitter and Facebook, and specialty online retailers such as the Apple App Store, Big Fish Games, Hangame and GameHouse.

As an international organization, the Casual Games Association is dedicated to serving the needs of developers, publishers and distributors no matter if they are in Poland, Argentina, Finland, Singapore, Belarus, Russia or any of the other 86 countries our members reside. The success of our industry hinges on the ability to integrate the best of the best from all regions to deliver exciting and revolutionary entertainment to consumers.

If you have ever been to one of our events or parties, you know we love connecting people. We believe that if our developers, publishers, and distributors all have strong relationships with each other—and with related industries—it will help us create a community which will be able to deal with the ups and downs of business. At the same time, we will create leaders with strong ties across the value chain.

Our industry is what we make of it. The casual games industry has been blessed with phenomenal growth and continues to see significant growth in distribution on handheld devices such as the iPhone and social networks such as Facebook. While we are in our formative years, defining the business models and the professional community of the casual games industry, we have the opportunity to make a difference. Only together will we succeed.

What are casual games?

Developed for the general public and families, casual games are video games that are fun and easy to learn and play. The games are platform agnostic, meaning they can be played via the Internet, PC and Macintosh computers, Facebook, Xbox, PlayStation, iPhone, Nintendo DS, Wii, Android and even mobile phones. They’re nonviolent, arcade-style games that involve puzzles, words, board and card games, game show and trivia. Popular games are Mahjong, Tetris, Solitaire, Bejeweled, Mystery Case Files, and Farmville.