MONDAY 12 NOVEMBER 2018
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EMCEES | MONDAY 12th November 2018
WELCOME | LECTURE HALL 1 | INDUSTRY INSIGHTS

INDUSTRY INSIGHTS WELCOME


EMCEE
Kieran Barr, VP of Sales & Business Development, Innovecs

 speaker details   add session2018-11-12 2018-11-12 Asia/Hong_KongINDUSTRY INSIGHTS WELCOME | Casual Connect SessionEMCEE | Kieran Barr, VP of Sales and Business Development, Innovecs — In Industry Insights, learn the inner workings and new trends of the games industry from those who know it best. Create more potent strategies with region-specific as well as global insights. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

In Industry Insights, learn the inner workings and new trends of the games industry from those who know it best. Create more potent strategies with region-specific as well as global insights.
WELCOME | LECTURE HALL 2 | MARKET NAVIGATION

MARKET NAVIGATION WELCOME


EMCEE
Zac Cameron, Senior Writer, Greenlit Content

 speaker details   add session2018-11-12 2018-11-12 Asia/Hong_KongMARKET NAVIGATION WELCOME | Casual Connect SessionEMCEE | Zac Cameron, Senior Writer, Greenlit Content — Gear up for new adventures in gaming with data from regional and worldwide problem-solvers. Discover new routes to success and meet new partners who will help you get there with Market Navigation. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Gear up for new adventures in gaming with data from regional and worldwide problem-solvers. Discover new routes to success and meet new partners who will help you get there with Market Navigation.
10:00AM | MONDAY 12th November 2018
10:00 | LECTURE HALL 1 | INDUSTRY INSIGHTS

QQ Mini Games: The New Blue Ocean of the Game Industry


Alex He, General Manager of QQ Pay Department, Tencent
 speaker details   add session2018-11-12 10:00:002018-11-12 10:25:00Asia/Hong_KongQQ Mini Games: The New Blue Ocean of the Game Industry | Casual Connect SessionAlex He, General Manager of QQ Pay Department, Tencent — QQ is one of the most popular online social platforms for Chinese youth. In the internet era, young users have higher expectations of casual and social games. In their opinions, games are not only for casual recreation, but also an important form of social activity. As such, we'd like to give a comprehensive introduction of QQ Mini Games, the instant game platform in mobile QQ, and jointly explore the new landscape of mini-game in the game industry. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

QQ is one of the most popular online social platforms for Chinese youth. In the internet era, young users have higher expectations of casual and social games. In their opinions, games are not only for casual recreation, but also an important form of social activity. As such, we'd like to give a comprehensive introduction of QQ Mini Games, the instant game platform in mobile QQ, and jointly explore the new landscape of mini-game in the game industry.
10:30AM | MONDAY 12th November 2018
10:30 | LECTURE HALL 1 | INDUSTRY INSIGHTS

Challenges and Opportunities: New Normal of China’s Game Market


Jeffrey Lyndon, President & Co-Founder, Shenzhen iDreamSky Technology Co., Ltd.
 speaker details   add session2018-11-12 10:30:002018-11-12 10:55:00Asia/Hong_KongChallenges and Opportunities: New Normal of China’s Game Market | Casual Connect SessionJeffrey Lyndon, President and Co-Founder, Shenzhen iDreamSky Technology Co., Ltd. — Jeff Lyndon, President and Co-Founder of iDreamSky will share insights into the current state of the China mobile game market with analysis on the changes in the industry and users. He will also discuss future trends and opportunities for domestic and overseas game developers. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Jeff Lyndon, President & Co-Founder of iDreamSky will share insights into the current state of the China mobile game market with analysis on the changes in the industry and users. He will also discuss future trends and opportunities for domestic and overseas game developers.
11:00AM | MONDAY 12th November 2018
11:00 | LECTURE HALL 1 | INDUSTRY INSIGHTS

How to Build for You and the Next-Gen Gamer


Preeti Shivane, Head of SMB Publisher Solutions, APAC, Facebook
 speaker details   add session2018-11-12 11:00:002018-11-12 11:25:00Asia/Hong_KongHow to Build for You and the Next-Gen Gamer | Casual Connect SessionPreeti Shivane, Head of SMB Publisher Solutions, APAC, Facebook — The gaming industry continues to grow up and to the right with the promise of creativity, a growing audience and positive ad spend. Continuous change also means a need to get a closer look at where the industry is heading towards. In this session, Preeti will discuss gaming monetization trends and also get a deeper look at monetization in the industry with some learnings and best practices for developers to create meaningful ad interactions for users. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

The gaming industry continues to grow up and to the right with the promise of creativity, a growing audience and positive ad spend. Continuous change also means a need to get a closer look at where the industry is heading towards. In this session, Preeti will discuss gaming monetization trends and also get a deeper look at monetization in the industry with some learnings and best practices for developers to create meaningful ad interactions for users.
11:00 LECTURE HALL 2 | MARKET NAVIGATION

How Brands Use Tokens to Attract and Retain Customers


Andrey Kuznetsov, CEO, Kamagames
 speaker details   add session2018-11-12 11:00:002018-11-12 11:25:00Asia/Hong_KongHow Brands Use Tokens to Attract and Retain Customers | Casual Connect SessionAndrey Kuznetsov, CEO, Kamagames — This talk is based on how the use and implementation of crypto and blockchain technology is growing beyond ICOs and other financial models. Andrey will also talk about KamaGames’ own utility token sale and how it was used as a marketing campaign. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

This talk is based on how the use and implementation of crypto and blockchain technology is growing beyond ICOs and other financial models. Andrey will also talk about KamaGames’ own utility token sale and how it was used as a marketing campaign.
11:30AM | MONDAY 12th November 2018
11:30 | LECTURE HALL 1 | INDUSTRY INSIGHTS

The Suffering: Thoughts on the Development of Mobile Game Art


Allen Shen, VP, Shanda Games Limited
 speaker details   add session2018-11-12 11:30:002018-11-12 11:55:00Asia/Hong_KongThe Suffering: Thoughts on the Development of Mobile Game Art | Casual Connect SessionAllen Shen, VP, Shanda Games Limited — Allen Shen, VP of Shanda Games will discuss mobile game art, his experience making mobile games over many years and the difference between art for mobile games and PC games. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Allen Shen, VP of Shanda Games will discuss mobile game art, his experience making mobile games over many years and the difference between art for mobile games and PC games.
11:30 LECTURE HALL 2 | MARKET NAVIGATION

From Indies to Top Developers: How Google Play will Launch You to Success


Jennifer Chan, Business Development Manager, Google Play Apps & Games, Google
 speaker details   add session2018-11-12 11:30:002018-11-12 11:55:00Asia/Hong_KongFrom Indies to Top Developers: How Google Play will Launch You to Success | Casual Connect SessionJennifer Chan, Business Development Manager, Google Play Apps and Games, Google — Games development on mobile is an ever changing landscape and player expectations for mobile games have never been higher. At Google Play, we understand developers' challenges and want to help you where we can to bring the most success as possible to your games. The journey from designing to running a game includes pre-launch, launch and post-launch phases. We are here to showcase all tools that Google Play offers, from testing earlier, wider and better at pre-launch stage to growing and engaging your users via analytics post-launch. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Games development on mobile is an ever changing landscape and player expectations for mobile games have never been higher. At Google Play, we understand developers' challenges and want to help you where we can to bring the most success as possible to your games. The journey from designing to running a game includes pre-launch, launch and post-launch phases. We are here to showcase all tools that Google Play offers, from testing earlier, wider and better at pre-launch stage to growing and engaging your users via analytics post-launch.
12:00 NOON | MONDAY 12th November 2018
12:00 | | SPECIAL EVENTS

LUNCH BREAK


Sponsored by Gamesauce


1:00PM | MONDAY 12th November 2018
13:00 | LECTURE HALL 1 | INDUSTRY INSIGHTS




 speaker details   add session2018-11-12 13:00:002018-11-12 13:25:00Asia/Hong_Kong | Casual Connect Session — —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

13:00 | LECTURE HALL 2 | MARKET NAVIGATION

PANEL: Holiday Season User Acquisition: What’s Your Strategy?


Andrew Zhu, Director of Overseas Market, Shenzhen Leyi Network Co., Ltd.
Yadong Nan, Marketing Manager, Shenzhen Miniwan Technology Co., Ltd
Claire Li, Sales Development Manager, AppsFlyer Greater China Region
MODERATOR: Yiqing Jiang, Sales Manager, AppLovin

 speaker details   add session2018-11-12 13:00:002018-11-12 13:55:00Asia/Hong_KongPANEL: Holiday Season User Acquisition: What’s Your Strategy? | Casual Connect SessionAndrew Zhu, Director of Overseas Market, Shenzhen Leyi Network Co., Ltd. | Yadong Nan, Marketing Manager, Shenzhen Miniwan Technology Co., Ltd | Claire Li, Sales Development Manager, AppsFlyer Greater China Region | MODERATOR: Yiqing Jiang, Sales Manager, AppLovin — Last holiday, Apple announced that App Store customers purchased more apps and games during the holidays than ever before. This year, it will likely continue to trend upwards and break last year’s record, making it critical for brands to start planning for the holiday season. This panel of UA experts will review how to leverage this opportunity to help mobile gaming companies acquire new, high quality customers, and other tips for success during this holiday season. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Last holiday, Apple announced that App Store customers purchased more apps and games during the holidays than ever before. This year, it will likely continue to trend upwards and break last year’s record, making it critical for brands to start planning for the holiday season. This panel of UA experts will review how to leverage this opportunity to help mobile gaming companies acquire new, high quality customers, and other tips for success during this holiday season.
1:30PM | MONDAY 12th November 2018
13:30 | LECTURE HALL 1 | INDUSTRY INSIGHTS

Creating and Promoting Games Based on Disney’s IPs


Greg Chang, Director & Head of Games Commercialization in Greater China, The Walt Disney Company Limited
 speaker details   add session2018-11-12 13:25:002018-11-12 13:55:00Asia/Hong_KongCreating and Promoting Games Based on Disney’s IPs | Casual Connect SessionGreg Chang, Director and Head of Games Commercialization in Greater China, The Walt Disney Company Limited — This session will feature in depth case studies on how Disney works with partners to create and publish games based on our four major brands: Disney, Pixar, Marvel, and Star Wars. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

This session will feature in depth case studies on how Disney works with partners to create and publish games based on our four major brands: Disney, Pixar, Marvel, and Star Wars.
13:30 | LECTURE HALL 2 | MARKET NAVIGATION

PANEL CONTINUES: Holiday Season User Acquisition: What’s Your Strategy?


Andrew Zhu, Director of Overseas Market, Shenzhen Leyi Network Co., Ltd.
Yadong Nan, Marketing Manager, Shenzhen Miniwan Technology Co., Ltd
Claire Li, Sales Development Manager, AppsFlyer Greater China Region
MODERATOR: Yiqing Jiang, Sales Manager, AppLovin

 speaker details   add session2018-11-12 13:00:002018-11-12 13:55:00Asia/Hong_KongPANEL CONTINUES: Holiday Season User Acquisition: What’s Your Strategy? | Casual Connect SessionAndrew Zhu, Director of Overseas Market, Shenzhen Leyi Network Co., Ltd. | Yadong Nan, Marketing Manager, Shenzhen Miniwan Technology Co., Ltd | Claire Li, Sales Development Manager, AppsFlyer Greater China Region | MODERATOR: Yiqing Jiang, Sales Manager, AppLovin — Last holiday, Apple announced that App Store customers purchased more apps and games during the holidays than ever before. This year, it will likely continue to trend upwards and break last year’s record, making it critical for brands to start planning for the holiday season. This panel of UA experts will review how to leverage this opportunity to help mobile gaming companies acquire new, high quality customers, and other tips for success during this holiday season. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Last holiday, Apple announced that App Store customers purchased more apps and games during the holidays than ever before. This year, it will likely continue to trend upwards and break last year’s record, making it critical for brands to start planning for the holiday season. This panel of UA experts will review how to leverage this opportunity to help mobile gaming companies acquire new, high quality customers, and other tips for success during this holiday season.
2:00PM | MONDAY 12th November 2018
14:00 | LECTURE HALL 1 | INDUSTRY INSIGHTS

Monetization Deep Dive for Mobile Games


Zhang Zhiyuan, Business Development Director of Pangolin Ad Network, ByteDance
 speaker details   add session2018-11-12 14:00:002018-11-12 14:25:00Asia/Hong_KongMonetization Deep Dive for Mobile Games | Casual Connect SessionZhang Zhiyuan, Business Development Director of Pangolin Ad Network, ByteDance — Zhang Zhiyuan, Business Director of Pangolin Ad Network, will dissect the pain points of the current mobile game industry, discuss how mobile games create revenue through ad liquidity, and guide developers boosting ad incomes through a thorough analysis of ad income models. Pangolin Ad Network will also discuss and share their experience with global developer partners on excellent game ad design. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Zhang Zhiyuan, Business Director of Pangolin Ad Network, will dissect the pain points of the current mobile game industry, discuss how mobile games create revenue through ad liquidity, and guide developers boosting ad incomes through a thorough analysis of ad income models. Pangolin Ad Network will also discuss and share their experience with global developer partners on excellent game ad design.
14:00 | LECTURE HALL 2 | MARKET NAVIGATION

PANEL: Southeast Asia - The World's Fastest Growing Mobile Games Region


Chris Liu, Director of Mobile Game Business, VNG
Don Sim, CEO, Madeviral
Maxim de Wit, Director of Business Development, goGame
MODERATOR: Hasnul Samsudin, Vice President of Creative Content & Technologies Division, MDEC

 speaker details   add session2018-11-12 14:00:002018-11-12 14:55:00Asia/Hong_KongPANEL: Southeast Asia - The World's Fastest Growing Mobile Games Region | Casual Connect SessionChris Liu, Director of Mobile Game Business, VNG | Don Sim, CEO, Madeviral | Maxim de Wit, Director of Business Development, goGame | MODERATOR: Hasnul Samsudin, Vice President of Creative Content and Technologies Division, MDEC — The Southeast Asian mobile game markets are expected to generate $3.9 billion annually by 2019. By the end of 2018 mobile gaming revenue is expected to exceed PC gaming revenue. The panel will share insights into how you can capture the opportunity of the fastest growing mobile gaming region in the world. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

The Southeast Asian mobile game markets are expected to generate $3.9 billion annually by 2019. By the end of 2018 mobile gaming revenue is expected to exceed PC gaming revenue. The panel will share insights into how you can capture the opportunity of the fastest growing mobile gaming region in the world.
2:30PM | MONDAY 12th November 2018
14:30 | LECTURE HALL 1 | INDUSTRY INSIGHTS

Fireside Chat with Animoca Brands


Yat Siu, Chairman and Co-Founder, Animoca Brands
Interviewed by Kieran Barr, VP of Sales & Business Development, Innovecs

 speaker details   add session2018-11-12 14:30:002018-11-12 14:55:00Asia/Hong_KongFireside Chat with Animoca Brands | Casual Connect SessionYat Siu, Chairman and Co-Founder, Animoca Brands | Interviewed by Kieran Barr, VP of Sales and Business Development, Innovecs — —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

14:00 | LECTURE HALL 2 | MARKET NAVIGATION

PANEL CONTINUES: Southeast Asia: The World's Fastest Growing Mobile Games Region


Chris Liu, Director of Mobile Game Business, VNG
Don Sim, CEO, Madeviral
Maxim de Wit, Director of Business Development, goGame
MODERATOR: Hasnul Samsudin, Vice President of Creative Content & Technologies Division, MDEC

 speaker details   add session2018-11-12 14:00:002018-11-12 14:55:00Asia/Hong_KongPANEL CONTINUES: Southeast Asia: The World's Fastest Growing Mobile Games Region | Casual Connect SessionChris Liu, Director of Mobile Game Business, VNG | Don Sim, CEO, Madeviral | Maxim de Wit, Director of Business Development, goGame | MODERATOR: Hasnul Samsudin, Vice President of Creative Content and Technologies Division, MDEC — The Southeast Asian mobile game markets are expected to generate $3.9 billion annually by 2019. By the end of 2018 mobile gaming revenue is expected to exceed PC gaming revenue. The panel will share insights into how you can capture the opportunity of the fastest growing mobile gaming region in the world. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

The Southeast Asian mobile game markets are expected to generate $3.9 billion annually by 2019. By the end of 2018 mobile gaming revenue is expected to exceed PC gaming revenue. The panel will share insights into how you can capture the opportunity of the fastest growing mobile gaming region in the world.
3:00PM | MONDAY 12th November 2018
15:00 | | SPECIAL EVENTS

COFFEE BREAK


Sponsored by Gamesauce


15:00 | LECTURE HALL 3 | BUSINESS OF GAMES

Publisher Pitch


Yury Mazanik, Managing Partner, Belka Games
Alen Wu Director of Global Business Development Oasis Games
Arthur Chow, CEO, 6waves
Chen (Grace) Wang, Developer Relations Manager, Flaregames
Sunny Yuan, Director of Business Development, Do Global
Ted Zhou, Overseas B.D. Manager, ZPLAY
Amy Ho, Director of Business Development, Game Hollywood
Wandrille Pruvot, CEO, XTR4L1F3
Montgomery Singman, VP of International BD, iDreamSky Technology Co., Ltd.
Thomas Rosenthal, GM Asia Pacific, 505 Games | Digital Bros Group
Ringo Zhu, Director Business Development, North America, China Mobile Games and Entertainment Group (CMGE)
Alister Zhou, BD Manager, X.D. Network Inc.
Allen Shen, VP, Shanda Games
MODERATOR: Yuliya Moshkaryova, Indie Prize Director, Computer Games Association

 speaker details   add session2018-11-13 15:00:002018-11-13 17:00:00Asia/Hong_KongPublisher Pitch | Casual Connect SessionYury Mazanik, Managing Partner, Belka Games | Alen Wu Director of Global Business Development Oasis Games | Arthur Chow, CEO, 6waves | Chen (Grace) Wang, Developer Relations Manager, Flaregames | Sunny Yuan, Director of Business Development, Do Global | Ted Zhou, Overseas B.D. Manager, ZPLAY | Amy Ho, Director of Business Development, Game Hollywood | Wandrille Pruvot, CEO, XTR4L1F3 | Montgomery Singman, VP of International BD, iDreamSky Technology Co., Ltd. | Thomas Rosenthal, GM Asia Pacific, 505 Games | Digital Bros Group | Ringo Zhu, Director Business Development, North America, China Mobile Games and Entertainment Group (CMGE) | Alister Zhou, BD Manager, X.D. Network Inc. | Allen Shen, VP, Shanda Games | MODERATOR: Yuliya Moshkaryova, Indie Prize Director, Computer Games Association — The Publisher Pitch at CC Asia is designed to unite developers and publishers in an easy and fast way during 2 minute pitches. The Publisher Pitch allows invited publishers as well as developers to make connections and continue networking during the remainder of the conference for further discussions and deals. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 3 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

The Publisher Pitch at CC Asia is designed to unite developers and publishers in an easy and fast way during 2 minute pitches. The Publisher Pitch allows invited publishers as well as developers to make connections and continue networking during the remainder of the conference for further discussions and deals.
3:30PM | MONDAY 12th November 2018
15:30 | LECTURE HALL 1 | INDUSTRY INSIGHTS

Huuuge Brings 100 Games Into China


Andrew Wong, General Manager, Huuuge Games
Anton Gauffin, CEO, Huuuge Games

 speaker details   add session2018-11-12 15:30:002018-11-12 15:55:00Asia/Hong_KongHuuuge Brings 100 Games Into China | Casual Connect SessionAndrew Wong, General Manager, Huuuge Games | Anton Gauffin, CEO, Huuuge Games — Huuuge is a European mobile game developer that has grown aggressively in the past few years in the western markets. In 2018, Huuuge decided to enter the China market. What did Huuuge do and how does Huuuge see the market opportunity in 2019? If you are a foreign developer and plan to enter the China market, this session will provide info to help you avoid making mistakes by yourself. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Huuuge is a European mobile game developer that has grown aggressively in the past few years in the western markets. In 2018, Huuuge decided to enter the China market. What did Huuuge do and how does Huuuge see the market opportunity in 2019? If you are a foreign developer and plan to enter the China market, this session will provide info to help you avoid making mistakes by yourself.
15:30 | LECTURE HALL 2 | MARKET NAVIGATION

How to Have Success in Hyper Casual Games


Joyce Xu, Vice President, ZPLAY
 speaker details   add session2018-11-12 15:30:002018-11-12 15:55:00Asia/Hong_KongHow to Have Success in Hyper Casual Games | Casual Connect SessionJoyce Xu, Vice President, ZPLAY — Joyce will share KPI data of ZPLAY's globally published title, Will Hero, during their UA promotion, as well as optimization points they did in the UA process. She will also share experience in ads monetization. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Joyce will share KPI data of ZPLAY's globally published title, Will Hero, during their UA promotion, as well as optimization points they did in the UA process. She will also share experience in ads monetization.
4:00PM | MONDAY 12th November 2018
16:00 | LECTURE HALL 1 | INDUSTRY INSIGHTS

Prepare for 5G Technology - Share New Opportunities Through Innovative Models


Fang Peng, Director of Capacity Innovation Department, Migu Interactive Entertainment
 speaker details   add session2018-11-12 16:00:002018-11-12 16:25:00Asia/Hong_KongPrepare for 5G Technology - Share New Opportunities Through Innovative Models | Casual Connect SessionFang Peng, Director of Capacity Innovation Department, Migu Interactive Entertainment — Using China Mobile's 5G construction process, Migu Interactive Entertainment Co. Ltd. newly created the "5G Fast Game" business product, launched the "Dongfeng Plan", docked high-quality game content, and promoted cooperation and win-win with open sharing value model. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Using China Mobile's 5G construction process, Migu Interactive Entertainment Co. Ltd. newly created the "5G Fast Game" business product, launched the "Dongfeng Plan", docked high-quality game content, and promoted cooperation and win-win with open sharing value model.
16:00 | LECTURE HALL 2 | MARKET NAVIGATION

PANEL: Leaving the Middle Kingdom: What to Expect When Marketing Outside China


Daniel Lin, VP of Marketing, Oasis Games
Andrey Kuznetsov, CEO, KamaGames
Sean Lee, Chief Corporate Development Officer, Wargaming
Don Sim, Founder & CEO, MadeViral
MODERATOR: Luke Stapley, Senior Overseas Marketing Manager, Synative

 speaker details   add session2018-11-12 16:00:002018-11-12 16:55:00Asia/Hong_KongPANEL: Leaving the Middle Kingdom: What to Expect When Marketing Outside China | Casual Connect SessionDaniel Lin, VP of Marketing, Oasis Games | Andrey Kuznetsov, CEO, KamaGames | Sean Lee, Chief Corporate Development Officer, Wargaming | Don Sim, Founder and CEO, MadeViral | MODERATOR: Luke Stapley, Senior Overseas Marketing Manager, Synative — You've localized, tested and are ready to market your game to the world. Find out the best practices of app marketing from a panel of marketing experts from all over the world. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

You've localized, tested and are ready to market your game to the world. Find out the best practices of app marketing from a panel of marketing experts from all over the world.
4:30PM | MONDAY 12th November 2018
16:00 | LECTURE HALL 2 | MARKET NAVIGATION

PANEL CONTINUES: Leaving the Middle Kingdom: What to Expect When Marketing Outside China


Daniel Lin, VP of Marketing, Oasis Games
Andrey Kuznetsov, CEO, KamaGames
Sean Lee, Chief Corporate Development Officer, Wargaming
Don Sim, Founder & CEO, MadeViral
MODERATOR: Luke Stapley, Senior Overseas Marketing Manager, Synative

 speaker details   add session2018-11-12 16:00:002018-11-12 16:55:00Asia/Hong_KongPANEL CONTINUES: Leaving the Middle Kingdom: What to Expect When Marketing Outside China | Casual Connect SessionDaniel Lin, VP of Marketing, Oasis Games | Andrey Kuznetsov, CEO, KamaGames | Sean Lee, Chief Corporate Development Officer, Wargaming | Don Sim, Founder and CEO, MadeViral | MODERATOR: Luke Stapley, Senior Overseas Marketing Manager, Synative — You've localized, tested and are ready to market your game to the world. Find out the best practices of app marketing from a panel of marketing experts from all over the world. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

You've localized, tested and are ready to market your game to the world. Find out the best practices of app marketing from a panel of marketing experts from all over the world.
EVENTS | MONDAY 12th November 2018
21:00 – 24:00 | NETWORKING PARTY

OFFICIAL CASUAL CONNECT DAY 1 PARTY


TUESDAY 13 NOVEMBER 2018
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 all speakers 
icons below toggle track highlights | icons in sessions link to track speakers

EMCEES | TUESDAY 13th November 2018
WELCOME | LECTURE HALL 1 | DESIGN & DEVELOPMENT

DESIGN & DEVELOPMENT WELCOME


EMCEE
Zac Cameron, Senior Writer, Greenlit Content

 speaker details   add session2018-11-13 2018-11-13 Asia/Hong_KongDESIGN and DEVELOPMENT WELCOME | Casual Connect SessionEMCEE | Zac Cameron, Senior Writer, Greenlit Content — Up your development game with insights on game mechanics, design and more. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Up your development game with insights on game mechanics, design and more.
WELCOME | LECTURE HALL 2 | BUSINESS OF GAMES

BUSINESS OF GAMES WELCOME


EMCEE
Luke Stapley, Senior Overseas Marketing Manager, Synative

 speaker details   add session2018-11-13 2018-11-13 Asia/Hong_KongBUSINESS OF GAMES WELCOME | Casual Connect SessionEMCEE | Luke Stapley, Senior Overseas Marketing Manager, Synative — Drive your business forward with insights on funding, publishing, growth and much more. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Drive your business forward with insights on funding, publishing, growth and much more.
10:00AM | TUESDAY 13th November 2018
10:00 | LECTURE HALL 1 | DESIGN & DEVELOPMENT

Real-time Rendering Evolution for High Quality Visualization


Richard Yang, Technical Director (Greater China), Unity Technologies
 speaker details   add session2018-11-13 10:00:002018-11-13 10:25:00Asia/Hong_KongReal-time Rendering Evolution for High Quality Visualization | Casual Connect SessionRichard Yang, Technical Director (Greater China), Unity Technologies — With Unity 2018.1, Unity released a brand new real-time rendering technology called Scriptable Render Pipeline (SRP). SRP includes a template HDRP (High Definition Render Pipeline) for PC and console platforms, which enables designers and developers to create stunning high fidelity visuals. This session will introduce this real-time rendering technology with demo projects to show how it delivers the high visual quality and how a designer or developer can take advantage of it. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

With Unity 2018.1, Unity released a brand new real-time rendering technology called Scriptable Render Pipeline (SRP). SRP includes a template HDRP (High Definition Render Pipeline) for PC and console platforms, which enables designers and developers to create stunning high fidelity visuals. This session will introduce this real-time rendering technology with demo projects to show how it delivers the high visual quality and how a designer or developer can take advantage of it.
10:30AM | TUESDAY 13th November 2018
10:30 | LECTURE HALL 1 | DESIGN & DEVELOPMENT

Opportunity for Instant Games in the East and West


Chen Qi, COO, FunPlus
 speaker details   add session2018-11-13 10:30:002018-11-13 10:55:00Asia/Hong_KongOpportunity for Instant Games in the East and West | Casual Connect SessionChen Qi, COO, FunPlus — Facebook officially launched its instant game platform early this year. Tencent launched its wechat instant game platform in April. More platforms are opening their platform to html5 games. This presents great opportunites to game developers. FunPlus has developed and published html5 games on both Facebook and Wechat platforms and those games have high ranks in terms of install number and revenue. Chen will share the difference between FB instant game and Wechat instant game platforms as well as insights into audience, user behaviors, and monetization. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Facebook officially launched its instant game platform early this year. Tencent launched its wechat instant game platform in April. More platforms are opening their platform to html5 games. This presents great opportunites to game developers. FunPlus has developed and published html5 games on both Facebook and Wechat platforms and those games have high ranks in terms of install number and revenue. Chen will share the difference between FB instant game and Wechat instant game platforms as well as insights into audience, user behaviors, and monetization.
10:30 | LECTURE HALL 2 | BUSINESS OF GAMES

It’s Alive! Controlling the Frankenstein Monster When it's Live


Mohsin Ahmed, Product Owner, Glu Mobile
 speaker details   add session2018-11-13 10:30:002018-11-13 10:55:00Asia/Hong_KongIt’s Alive! Controlling the Frankenstein Monster When it's Live | Casual Connect SessionMohsin Ahmed, Product Owner, Glu Mobile — You have harnessed the energy of the universe, the lightning bolts have struck, and your game is suddenly alive! Now it’s time for “LiveOps” – the activities that will make the game grow, keep the players engaged, and ensure the team stays creative and happy. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

You have harnessed the energy of the universe, the lightning bolts have struck, and your game is suddenly alive! Now it’s time for “LiveOps” – the activities that will make the game grow, keep the players engaged, and ensure the team stays creative and happy.
11:00AM | TUESDAY 13th November 2018
11:00 | LECTURE HALL 1 | DESIGN & DEVELOPMENT

2019 - The New Age for Sports Game Design


Norman Lo, President , KingsToy Inc.
 speaker details   add session2018-11-13 11:00:002018-11-13 11:25:00Asia/Hong_Kong2019 - The New Age for Sports Game Design | Casual Connect SessionNorman Lo, President , KingsToy Inc. — In this session, Norman Lo will provide an innovative angle in sports game design for the coming new age. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

In this session, Norman Lo will provide an innovative angle in sports game design for the coming new age.
11:00 | LECTURE HALL 2 | BUSINESS OF GAMES

Bringing Superb Indie Games to China: Opportunities of Android Market in China


Abby Kuo, Overseas BD Manager, TapTap
 speaker details   add session2018-11-13 11:00:002018-11-13 11:25:00Asia/Hong_KongBringing Superb Indie Games to China: Opportunities of Android Market in China | Casual Connect SessionAbby Kuo, Overseas BD Manager, TapTap — We all know China is a massive market for overseas companies full of potential business opportunities. How can indie game developers make the first step into the Chinese market? How can you find an efficient way of releasing games and working with reliable partners to approach users? Abby Kuo will share how TapTap plays a significant role in indie game publishing in China and the value-added services of TapTap helping overseas developers entering the Chinese market. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

We all know China is a massive market for overseas companies full of potential business opportunities. How can indie game developers make the first step into the Chinese market? How can you find an efficient way of releasing games and working with reliable partners to approach users? Abby Kuo will share how TapTap plays a significant role in indie game publishing in China and the value-added services of TapTap helping overseas developers entering the Chinese market.
11:30AM | TUESDAY 13th November 2018
11:30 | LECTURE HALL 1 | DESIGN & DEVELOPMENT

Hard Lessons in Hardcore: Building Strategy Games for Steam


Chris Natsuume, Creative Director & Co-Founder, Boomzap
 speaker details   add session2018-11-13 11:30:002018-11-13 11:55:00Asia/Hong_KongHard Lessons in Hardcore: Building Strategy Games for Steam | Casual Connect SessionChris Natsuume, Creative Director and Co-Founder, Boomzap — With their critical hit Legends of Callasia, Boomzap Entertainment expanded their portfolio from casual game development into PC turn-based strategy. Now Boomzap is following that up with Last Regiment: a new multiplayer, turn-based, strategy game that builds on their experience. In this session, Creative Director Christopher Natsuume will share key lessons from this journey, touching on design, production and marketing strategy games for Steam. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

With their critical hit Legends of Callasia, Boomzap Entertainment expanded their portfolio from casual game development into PC turn-based strategy. Now Boomzap is following that up with Last Regiment: a new multiplayer, turn-based, strategy game that builds on their experience. In this session, Creative Director Christopher Natsuume will share key lessons from this journey, touching on design, production and marketing strategy games for Steam.
11:30 | LECTURE HALL 2 | BUSINESS OF GAMES

App Store Optimization (ASO) & Mobile Traffic Monetization


Enric Pedró, CMO, Lab Cave
 speaker details   add session2018-11-13 11:30:002018-11-13 11:55:00Asia/Hong_KongApp Store Optimization (ASO) and Mobile Traffic Monetization | Casual Connect SessionEnric Pedró, CMO, Lab Cave — After launching over 300 titles, achieving over 200 million organic downloads, doing over 2,000 updates and more than 3,500 a/b tests one thing is clear, Lab Cave Games has mastered how to increase their traffic and visibility. In this session Enric Pedró will cover some insights on what Lab Cave team has learned and how ASO can help your title to get noticed and boost your revenue. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

After launching over 300 titles, achieving over 200 million organic downloads, doing over 2,000 updates and more than 3,500 a/b tests one thing is clear, Lab Cave Games has mastered how to increase their traffic and visibility. In this session Enric Pedró will cover some insights on what Lab Cave team has learned and how ASO can help your title to get noticed and boost your revenue.
12:00 NOON | TUESDAY 13th November 2018
12:00 | | SPECIAL EVENTS

LUNCH BREAK


Sponsored by Gamesauce


1:00PM | TUESDAY 13th November 2018
13:00 | LECTURE HALL 1 | DESIGN & DEVELOPMENT



Charles Qiu, Head of Games BD, OPPO
 speaker details   add session2018-11-13 13:00:002018-11-13 13:25:00Asia/Hong_Kong | Casual Connect SessionCharles Qiu, Head of Games BD, OPPO — —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

13:00 | LECTURE HALL 2 | BUSINESS OF GAMES

Multilingual Voiceover: Tips and Hints


Natalia Potekhina, Head of Production, Inlingo
 speaker details   add session2018-11-13 13:00:002018-11-13 13:25:00Asia/Hong_KongMultilingual Voiceover: Tips and Hints | Casual Connect SessionNatalia Potekhina, Head of Production, Inlingo — We often hear that voiceover is a second-stage localization task, and it doesn't always get the attention it deserves. At the same time, voiceover can make your game a hit as easily as it can spoil the players' impressions. We'll show you real cases and outline basic steps that will help you plan your budget and timeline for voiceover wisely, and we'll tell you a little about the inner workings of this creative process. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

We often hear that voiceover is a second-stage localization task, and it doesn't always get the attention it deserves. At the same time, voiceover can make your game a hit as easily as it can spoil the players' impressions. We'll show you real cases and outline basic steps that will help you plan your budget and timeline for voiceover wisely, and we'll tell you a little about the inner workings of this creative process.
1:30PM | TUESDAY 13th November 2018
13:30 | LECTURE HALL 1 | DESIGN & DEVELOPMENT

Optimizing Fortnite Content for Cross Platform


Wenlei Li, Senior Developer Support Artist, Epic Games
 speaker details   add session2018-11-13 13:30:002018-11-13 13:55:00Asia/Hong_KongOptimizing Fortnite Content for Cross Platform | Casual Connect SessionWenlei Li, Senior Developer Support Artist, Epic Games — An introduction to what has been done on Fortnite content for keeping both visual fidelity and good performance. This talk will cover the optimization of in game content including Environment, Character, VFX and Lighting, as well as editor tools and tricks. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

An introduction to what has been done on Fortnite content for keeping both visual fidelity and good performance. This talk will cover the optimization of in game content including Environment, Character, VFX and Lighting, as well as editor tools and tricks.
13:30 | LECTURE HALL 2 | BUSINESS OF GAMES

Going After Mobile Gaming Users in Europe: What is Important to Have Success in Europe


Mariusz Gasiewski, Head of Mobile Gaming and Apps Poland, Google
 speaker details   add session2018-11-13 13:30:002018-11-13 13:55:00Asia/Hong_KongGoing After Mobile Gaming Users in Europe: What is Important to Have Success in Europe | Casual Connect SessionMariusz Gasiewski, Head of Mobile Gaming and Apps Poland, Google — What do we know about mobile gaming users in Europe (ex. based on recent Google researches)? What are the differences and similarities between European and Asian mobile gaming users? Which European countries you should focus on having specific mobile games? —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

What do we know about mobile gaming users in Europe (ex. based on recent Google researches)? What are the differences and similarities between European and Asian mobile gaming users? Which European countries you should focus on having specific mobile games?
2:00PM | TUESDAY 13th November 2018
14:00 | LECTURE HALL 1 | DESIGN & DEVELOPMENT

Customising for Your Audience: How Game Art Affects Monetization


Diana Platonova, Chief Business Officer, MyTona
 speaker details   add session2018-11-13 14:00:002018-11-13 14:25:00Asia/Hong_KongCustomising for Your Audience: How Game Art Affects Monetization | Casual Connect SessionDiana Platonova, Chief Business Officer, MyTona — It is hard to overestimate the importance of monetization in the gaming industry. There are many conventional strategies such as in-app ads or purchases but there is no one right answer for the best monetization strategy. In this talk Diana Platonova, CBO at MyTona will share practical examples of what really worked for them and might for you as well. Their game, Seekers Notes, is the most beautiful free-to-play mobile game in the genre of hidden object, and they decided to use this asset, how? —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

It is hard to overestimate the importance of monetization in the gaming industry. There are many conventional strategies such as in-app ads or purchases but there is no one right answer for the best monetization strategy. In this talk Diana Platonova, CBO at MyTona will share practical examples of what really worked for them and might for you as well. Their game, Seekers Notes, is the most beautiful free-to-play mobile game in the genre of hidden object, and they decided to use this asset, how?
14:00 | LECTURE HALL 2 | BUSINESS OF GAMES

PANEL: Partners, Platforms, Investors, and Publishers - Oh My!


Amy Ho, Director of Business Development, Game Hollywood
Alen Wu, Director of Global Business Development, Oasis Games
Denis Mikan, Co-Founder & Chief Executive Officer, Kunabi Brother
Arthur Chow, CEO, 6waves
MODERATOR: Mike Borras, Co-Founder & CEO, Iron Mountain Interactive

 speaker details   add session2018-11-13 14:00:002018-11-13 14:55:00Asia/Hong_KongPANEL: Partners, Platforms, Investors, and Publishers - Oh My! | Casual Connect SessionAmy Ho, Director of Business Development, Game Hollywood | Alen Wu, Director of Global Business Development, Oasis Games | Denis Mikan, Co-Founder and Chief Executive Officer, Kunabi Brother | Arthur Chow, CEO, 6waves | MODERATOR: Mike Borras, Co-Founder and CEO, Iron Mountain Interactive — An international group of gaming executives representing Developers, Publishers, Platforms, and Investors discuss their advice and approach to independent games studio partnerships, funding, project financing, and business development for Asia and the global markets. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

An international group of gaming executives representing Developers, Publishers, Platforms, and Investors discuss their advice and approach to independent games studio partnerships, funding, project financing, and business development for Asia and the global markets.
2:30PM | TUESDAY 13th November 2018
14:30 | LECTURE HALL 1 | DESIGN & DEVELOPMENT

UGC In Game : A Brief History and How We Bring It To Mobile


Zhuo Yue, Senior Engineer, Tencent
 speaker details   add session2018-11-13 14:30:002018-11-13 14:55:00Asia/Hong_KongUGC In Game : A Brief History and How We Bring It To Mobile | Casual Connect SessionZhuo Yue, Senior Engineer, Tencent — Games with user generated content are becoming hot among children and teenagers within China. In this talk, we will look into several games in history that allow players to make their own creations from a technical view, and share our experiences about making a mobile game that enables powerful yet easy creations. We will dig into different dimensions of the topic: from map editor to a whole GCS, from playing to sharing, and from PC to mobile. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Games with user generated content are becoming hot among children and teenagers within China. In this talk, we will look into several games in history that allow players to make their own creations from a technical view, and share our experiences about making a mobile game that enables powerful yet easy creations. We will dig into different dimensions of the topic: from map editor to a whole GCS, from playing to sharing, and from PC to mobile.
14:00 | LECTURE HALL 2 | BUSINESS OF GAMES

PANEL CONTINUES: Partners, Platforms, Investors, and Publishers - Oh My!


Amy Ho, Director of Business Development, Game Hollywood
Alen Wu, Director of Global Business Development, Oasis Games
Denis Mikan, Co-Founder & Chief Executive Officer, Kunabi Brother
Arthur Chow, CEO, 6waves
MODERATOR: Mike Borras, Co-Founder & CEO, Iron Mountain Interactive

 speaker details   add session2018-11-13 14:00:002018-11-13 14:55:00Asia/Hong_KongPANEL CONTINUES: Partners, Platforms, Investors, and Publishers - Oh My! | Casual Connect SessionAmy Ho, Director of Business Development, Game Hollywood | Alen Wu, Director of Global Business Development, Oasis Games | Denis Mikan, Co-Founder and Chief Executive Officer, Kunabi Brother | Arthur Chow, CEO, 6waves | MODERATOR: Mike Borras, Co-Founder and CEO, Iron Mountain Interactive — An international group of gaming executives representing Developers, Publishers, Platforms, and Investors discuss their advice and approach to independent games studio partnerships, funding, project financing, and business development for Asia and the global markets. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

An international group of gaming executives representing Developers, Publishers, Platforms, and Investors discuss their advice and approach to independent games studio partnerships, funding, project financing, and business development for Asia and the global markets.
3:00PM | TUESDAY 13th November 2018
15:00 | | SPECIAL EVENTS

COFFEE BREAK


Sponsored by Gamesauce


3:30PM | TUESDAY 13th November 2018
15:30 | LECTURE HALL 1 | DESIGN & DEVELOPMENT



Daniel Sun, Project Director, Seasun (Kingsoft)
 speaker details   add session2018-11-13 15:30:002018-11-13 15:55:00Asia/Hong_Kong | Casual Connect SessionDaniel Sun, Project Director, Seasun (Kingsoft) — Swordsman Online 2 is a superb quality Swordsmen MMOPRG mobile game developed by Seasun Entertainment using the Unity 2017 engine. Based on the Swordman IP, it created the unique flying technique "Eagle Riding" and a variety of avatar systems. It also designed the original system of community economy. Together with its AR gaming style, Swordman Online 2 can enhance the social bond of its players and bring the leading-edge experience to them. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Swordsman Online 2 is a superb quality Swordsmen MMOPRG mobile game developed by Seasun Entertainment using the Unity 2017 engine. Based on the Swordman IP, it created the unique flying technique "Eagle Riding" and a variety of avatar systems. It also designed the original system of community economy. Together with its AR gaming style, Swordman Online 2 can enhance the social bond of its players and bring the leading-edge experience to them.
15:30 | LECTURE HALL 2 | BUSINESS OF GAMES

PANEL: Publishers "Ask Me Anything"


Montgomery Singman, VP of International BD, iDreamSky Technology Co., Ltd.
Chen (Grace) Wang, Developer Relations Manager, Flaregames
Wandrille Pruvot, CEO, XTR4L1F3
Thomas Rosenthal, GM Asia Pacific, 505 Games | Digital Bros Group
Ringo Zhu, Director Business Development, North America, CMGE
MODERATOR: Yuliya Moshkaryova,Indie Prize Director, Computer Games Association

 speaker details   add session2018-11-13 15:30:002018-11-13 15:55:00Asia/Hong_KongPANEL: Publishers "Ask Me Anything" | Casual Connect SessionMontgomery Singman, VP of International BD, iDreamSky Technology Co., Ltd. | Chen (Grace) Wang, Developer Relations Manager, Flaregames | Wandrille Pruvot, CEO, XTR4L1F3 | Thomas Rosenthal, GM Asia Pacific, 505 Games | Digital Bros Group | Ringo Zhu, Director Business Development, North America, CMGE | MODERATOR: Yuliya Moshkaryova,Indie Prize Director, Computer Games Association — You may have many questions you've wanted to ask publishers but never had a chance. This is the opportunity for YOU. Bring us your questions! —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

You may have many questions you've wanted to ask publishers but never had a chance. This is the opportunity for YOU. Bring us your questions!
4:00PM | TUESDAY 13th November 2018
16:00 | LECTURE HALL 1 | DESIGN & DEVELOPMENT

PANEL: How to Survive and Thrive as an Indie


Haqi Li, CEO, PeroPeroGames
Stanisław Fiedor, CEO, Fuero Games
Aaron Deng, VP, Pathea Games
Cotton, Founder, CottonGame
MODERATOR: Yuliya Moshkaryova, Indie Prize Director, Computer Games Association

 speaker details   add session2018-11-13 16:00:002018-11-13 16:55:00Asia/Hong_KongPANEL: How to Survive and Thrive as an Indie | Casual Connect SessionHaqi Li, CEO, PeroPeroGames | Stanisław Fiedor, CEO, Fuero Games | Aaron Deng, VP, Pathea Games | Cotton, Founder, CottonGame | MODERATOR: Yuliya Moshkaryova, Indie Prize Director, Computer Games Association — This panel will gather indie developers who have released successful products. The panel will discuss how to build a team that is able to release and support successful products, how to publish a game: self publishing or how to find the right publisher. We'll also discuss how to engage players and keep the game interesting after release, and what to do after releasing a successful title —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

This panel will gather indie developers who have released successful products. The panel will discuss how to build a team that is able to release and support successful products, how to publish a game: self publishing or how to find the right publisher. We'll also discuss how to engage players and keep the game interesting after release, and what to do after releasing a successful title
16:00 | LECTURE HALL 2 | BUSINESS OF GAMES

Go Global With PlayFab


Yan Zheng, Xbox Release Manager, Microsoft China
 speaker details   add session2018-11-13 16:00:002018-11-13 16:25:00Asia/Hong_KongGo Global With PlayFab | Casual Connect SessionYan Zheng, Xbox Release Manager, Microsoft China — Now more and more China game developers are looking for opportunity in the global market. In January Microsoft acquired and welcomed PlayFab to its growing slate of cloud offerings. PlayFab is a complete backend platform provider of services to build, launch and grow cloud-connected games. PlayFab’s tools are designed to be used by game developers across all platforms.. PlayFab’s backend services reduce the barriers to launch for game developers, offering both large and small studios cost-effective development solutions that scale with their games and help them engage, retain and monetize players. PlayFab enables developers to use the intelligent cloud to build and operate games, analyze gaming data and improve overall gaming experiences, building on the company’s efforts in the gaming cloud space with Azure. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Now more and more China game developers are looking for opportunity in the global market. In January Microsoft acquired and welcomed PlayFab to its growing slate of cloud offerings. PlayFab is a complete backend platform provider of services to build, launch and grow cloud-connected games. PlayFab’s tools are designed to be used by game developers across all platforms.. PlayFab’s backend services reduce the barriers to launch for game developers, offering both large and small studios cost-effective development solutions that scale with their games and help them engage, retain and monetize players. PlayFab enables developers to use the intelligent cloud to build and operate games, analyze gaming data and improve overall gaming experiences, building on the company’s efforts in the gaming cloud space with Azure.
4:30PM | TUESDAY 13th November 2018
16:00 | LECTURE HALL 1 | DESIGN & DEVELOPMENT

PANEL CONTINUES: How to Survive and Thrive as an Indie


Haqi Li, CEO, PeroPeroGames
Stanisław Fiedor, CEO, Fuero Games
Aaron Deng, VP, Pathea Games
Cotton, Founder, CottonGame
MODERATOR: Yuliya Moshkaryova, Indie Prize Director, Computer Games Association

 speaker details   add session2018-11-13 16:00:002018-11-13 16:55:00Asia/Hong_KongPANEL CONTINUES: How to Survive and Thrive as an Indie | Casual Connect SessionHaqi Li, CEO, PeroPeroGames | Stanisław Fiedor, CEO, Fuero Games | Aaron Deng, VP, Pathea Games | Cotton, Founder, CottonGame | MODERATOR: Yuliya Moshkaryova, Indie Prize Director, Computer Games Association — This panel will gather indie developers who have released successful products. The panel will discuss how to build a team that is able to release and support successful products, how to publish a game: self publishing or how to find the right publisher. We'll also discuss how to engage players and keep the game interesting after release, and what to do after releasing a successful title —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

This panel will gather indie developers who have released successful products. The panel will discuss how to build a team that is able to release and support successful products, how to publish a game: self publishing or how to find the right publisher. We'll also discuss how to engage players and keep the game interesting after release, and what to do after releasing a successful title
16:30 | LECTURE HALL 2 | BUSINESS OF GAMES

Rethinking Investment in Blockchain Gaming


Ling Zhang, Director, Binance Labs
 speaker details   add session2018-11-13 16:30:002018-11-13 16:55:00Asia/Hong_KongRethinking Investment in Blockchain Gaming | Casual Connect SessionLing Zhang, Director, Binance Labs — The popularity of CryptoKitties in 2017 raised much attention among crypto investors. Gaming is expected to be one of the areas where massive adoption of crypto happens. But is it true that gaming is leading us to greater adoption of crypto? When investing in blockchain gaming, what are investors really investing in? In this session, Ling Zhang, Director at Binance Labs, will explain the Labs investment thesis and explore how we should think about investing in blockchain gaming. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

The popularity of CryptoKitties in 2017 raised much attention among crypto investors. Gaming is expected to be one of the areas where massive adoption of crypto happens. But is it true that gaming is leading us to greater adoption of crypto? When investing in blockchain gaming, what are investors really investing in? In this session, Ling Zhang, Director at Binance Labs, will explain the Labs investment thesis and explore how we should think about investing in blockchain gaming.
EVENTS | TUESDAY 13th November 2018
21:00 – 24:00 | NETWORKING PARTY

OFFICIAL CASUAL CONNECT DAY 2 PARTY


WEDNESDAY 14th NOVEMBER 2018
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 all speakers 
icons below toggle track highlights | icons in sessions link to track speakers

EMCEES | WEDNESDAY 14th November 2018
WELCOME | LECTURE HALL 1 | NEXT GEN

NEXT GEN WELCOME


EMCEE
Maxim de Wit, Director of Business Development, goGame

 speaker details   add session2018-11-14 2018-11-14 Asia/Hong_KongNEXT GEN WELCOME | Casual Connect SessionEMCEE | Maxim de Wit, Director of Business Development, goGame — See where games are heading next and learn how to use new tech for your own games —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

See where games are heading next and learn how to use new tech for your own games
WELCOME | LECTURE HALL 2 | BLOCKCHAIN

BLOCKCHAIN WELCOME


EMCEE:
Chase Freo, CEO, Alto.io

 speaker details   add session2018-11-14 2018-11-14 Asia/Hong_KongBLOCKCHAIN WELCOME | Casual Connect SessionEMCEE: | Chase Freo, CEO, Alto.io — Take a closer look at the current state of blockchain gaming technology and the potential for growth that it promises. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Take a closer look at the current state of blockchain gaming technology and the potential for growth that it promises.
10:00AM | WEDNESDAY 14th November 2018
10:00 | LECTURE HALL 2 | BLOCKCHAIN

Alto’s Vision Of An Item-First Economy And How It Will Revolutionise Games On The Blockchain


Chase Freo, CEO, Alto.io
 speaker details   add session2018-11-14 10:00:002018-11-14 10:25:00Asia/Hong_KongAlto’s Vision Of An Item-First Economy And How It Will Revolutionise Games On The Blockchain | Casual Connect SessionChase Freo, CEO, Alto.io — In this keynote we will explore the possibilities the blockchain could bring to many game developers who are developing blockchain and non-blockchain games. How the old way of doing things will eventually shift to games developed with the help of blockchain technology. We will explore the concept of an Item First Economy and the economic incentives it could bring to game developers in the future. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

In this keynote we will explore the possibilities the blockchain could bring to many game developers who are developing blockchain and non-blockchain games. How the old way of doing things will eventually shift to games developed with the help of blockchain technology. We will explore the concept of an Item First Economy and the economic incentives it could bring to game developers in the future.
10:30AM | WEDNESDAY 14th November 2018
10:30 | LECTURE HALL 1 | NEXT GEN

Artificial Intelligence for MOBA Games


Hongliang Li, Senior Researcher, Tencent
 speaker details   add session2018-11-14 10:30:002018-11-14 10:55:00Asia/Hong_KongArtificial Intelligence for MOBA Games | Casual Connect SessionHongliang Li, Senior Researcher, Tencent — The research of game artificial intelligence (AI) has a very long history. In recent years, the exciting field of deep learning and reinforcement learning gives rise to a breakthrough in more complex games. This talk will introduce the latest progress of game AI, and our explorations of creating a top level intelligent agent for a MOBA game. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

The research of game artificial intelligence (AI) has a very long history. In recent years, the exciting field of deep learning and reinforcement learning gives rise to a breakthrough in more complex games. This talk will introduce the latest progress of game AI, and our explorations of creating a top level intelligent agent for a MOBA game.
10:30 | LECTURE HALL 2 | BLOCKCHAIN

Game Ecology Community Based on Blockchain


Xiao Xiao, Co-Founder, BlaCat
 speaker details   add session2018-11-14 10:30:002018-11-14 10:55:00Asia/Hong_KongGame Ecology Community Based on Blockchain | Casual Connect SessionXiao Xiao, Co-Founder, BlaCat — Our blockchain gaming platform DApp, BlaCat is built based on NEO technology and the SDK (Software Development Kit). BlaCat allows users to play blockchain games like conventional video games and without the need to perform a series of complex operations on things such as a wallets or exchanges. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Our blockchain gaming platform DApp, BlaCat is built based on NEO technology and the SDK (Software Development Kit). BlaCat allows users to play blockchain games like conventional video games and without the need to perform a series of complex operations on things such as a wallets or exchanges.
11:00AM | WEDNESDAY 14th November 2018
11:00 | LECTURE HALL 1 | NEXT GEN

World of Tanks & Early AR/VR Adoption


Matt Daly, Special Projects Lead, Wargaming
 speaker details   add session2018-11-14 11:00:002018-11-14 11:25:00Asia/Hong_KongWorld of Tanks and Early AR/VR Adoption | Casual Connect SessionMatt Daly, Special Projects Lead, Wargaming — A story of World of Tanks (160million+ registered users) leveraging VR and AR tech across numerous projects, at those media’s earliest possible lifecycle stage, before mass commercial viability . We partner with the leading tech companies and often museums of the world to engage internal and external digital native global audiences, online and at live events around the world, usually leveraging our deep roots in military history. We simultaneously garner coverage from the world’s press, doing agile RandD work in preparation for ever-deeper dives into the growing mixed reality space. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

A story of World of Tanks (160million+ registered users) leveraging VR & AR tech across numerous projects, at those media’s earliest possible lifecycle stage, before mass commercial viability . We partner with the leading tech companies and often museums of the world to engage internal and external digital native global audiences, online and at live events around the world, usually leveraging our deep roots in military history. We simultaneously garner coverage from the world’s press, doing agile R&D work in preparation for ever-deeper dives into the growing mixed reality space.
11:00 | LECTURE HALL 2 | BLOCKCHAIN

Adoption of Blockchain through Player Empowerment


Sean Dudley, Senior Product Manager, Animoca Brands
 speaker details   add session2018-11-14 11:00:002018-11-14 11:25:00Asia/Hong_KongAdoption of Blockchain through Player Empowerment | Casual Connect SessionSean Dudley, Senior Product Manager, Animoca Brands — How Blockchain technology and more specifically, Non-Fungible Tokens are primed to empower players more than ever before, and why Animoca Brands see that and games as being the route to mass-adoption for this technology. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

How Blockchain technology and more specifically, Non-Fungible Tokens are primed to empower players more than ever before, and why Animoca Brands see that and games as being the route to mass-adoption for this technology.
11:30AM | WEDNESDAY 14th November 2018
11:30 | LECTURE HALL 1 | NEXT GEN

Nanigans’ Multi-layered Machine Learning Algorithm: Efficient Ad Placement for Effective Results


Alex Chu, Director, Greater China, Nanigans
 speaker details   add session2018-11-14 11:30:002018-11-14 11:55:00Asia/Hong_KongNanigans’ Multi-layered Machine Learning Algorithm: Efficient Ad Placement for Effective Results | Casual Connect SessionAlex Chu, Director, Greater China, Nanigans — With Facebook’s rapid growth across wildly popular apps, the tech giant has accumulated a massive user behaviour database. This is gold to advertisers, but to effectively leverage this resource, one requires a depth of knowledge and expertise. With Nanigans’ multi-layered machine learning technology, advertisers can accurately predict behaviour and extract data most relevant to their business. Nanigans’ Automated Bidding, Budgeting and True Value Optimisation, achieved through machine learning lends perspective to every advertiser, and is the backbone of every successful ad campaign. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

With Facebook’s rapid growth across wildly popular apps, the tech giant has accumulated a massive user behaviour database. This is gold to advertisers, but to effectively leverage this resource, one requires a depth of knowledge and expertise. With Nanigans’ multi-layered machine learning technology, advertisers can accurately predict behaviour and extract data most relevant to their business. Nanigans’ Automated Bidding, Budgeting and True Value Optimisation, achieved through machine learning lends perspective to every advertiser, and is the backbone of every successful ad campaign.
11:30 | LECTURE HALL 2 | BLOCKCHAIN

Iron Throne, Beyond a Game


Francis Peng, CEO, INFUN
 speaker details   add session2018-11-14 11:30:002018-11-14 11:55:00Asia/Hong_KongIron Throne, Beyond a Game | Casual Connect SessionFrancis Peng, CEO, INFUN — Iron Throne is a strategic war game running entirely on Ethereum. Francis will discuss and share INFUN's thoughts and ideology about developing the game and the reasons why they are dedicated to the marriage of blockchain and games. In addition, he will share thoughts regarding utilizing economic incentives to drive the game and the problems they are facing. Their goal is to improve and bring benefit to the blockchain ecosystem. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Iron Throne is a strategic war game running entirely on Ethereum. Francis will discuss and share INFUN's thoughts and ideology about developing the game and the reasons why they are dedicated to the marriage of blockchain and games. In addition, he will share thoughts regarding utilizing economic incentives to drive the game and the problems they are facing. Their goal is to improve and bring benefit to the blockchain ecosystem.
12:00 NOON | WEDNESDAY 14th November 2018
12:00 | | SPECIAL EVENTS

LUNCH BREAK


Sponsored by Gamesauce


1:00 PM | WEDNESDAY 14th November 2018
13:00 | LECTURE HALL 1 | NEXT GEN

Sounds Like a Plan: Game Audio Tips and Tricks!


Jeremy Goh, Co-Founder; Sound Designer; Composer, Imba Interactive
 speaker details   add session2018-11-14 13:00:002018-11-14 13:25:00Asia/Hong_KongSounds Like a Plan: Game Audio Tips and Tricks! | Casual Connect SessionJeremy Goh, Co-Founder; Sound Designer; Composer, Imba Interactive — With the rapid advancement of next-gen hardware, game developers are increasingly looking to innovative game audio design to enhance the immersion and provide unique experiences for players. In this session, we will explore how getting creative with sound is sometimes the obvious (but often overlooked) solution to challenges faced in game production, design and even marketing. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

With the rapid advancement of next-gen hardware, game developers are increasingly looking to innovative game audio design to enhance the immersion and provide unique experiences for players. In this session, we will explore how getting creative with sound is sometimes the obvious (but often overlooked) solution to challenges faced in game production, design and even marketing.
13:00 | LECTURE HALL 2 | BLOCKCHAIN

How Blockchain Will Disrupt the App Store Business


Tiago Alves, VP APAC, Aptoide
 speaker details   add session2018-11-14 13:00:002018-11-14 13:25:00Asia/Hong_KongHow Blockchain Will Disrupt the App Store Business | Casual Connect SessionTiago Alves, VP APAC, Aptoide — Many developers are curious about how blockchain can impact their business. In this lecture you will learn more about the App Store Foundation and the AppCoins open source protocol that will allow you to earn 85% of revenue share vs. 70% from Google/Apple or how you will be able to acquire users using Proof-of-Attention instead of traditional CPI campaigns. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Many developers are curious about how blockchain can impact their business. In this lecture you will learn more about the App Store Foundation and the AppCoins open source protocol that will allow you to earn 85% of revenue share vs. 70% from Google/Apple or how you will be able to acquire users using Proof-of-Attention instead of traditional CPI campaigns.
1:30 PM | WEDNESDAY 14th November 2018
13:30 | LECTURE HALL 1 | NEXT GEN

ACG's AI Game


Nan Qiu, CEO, Gowild Setaria Intelligent Technology
 speaker details   add session2018-11-14 13:30:002018-11-14 13:55:00Asia/Hong_KongACG's AI Game | Casual Connect SessionNan Qiu, CEO, Gowild Setaria Intelligent Technology — Due to the growth of ACG generation and it's popularity in mainstream society, related industries have gradually appeared. Using the AI actives,ACG, Gowild created the first China AI Virtual idol - HoloEra, which has high retention and daily activation. The vision of Gowild is to use AI for breaking the border of AI and ACG and making games more interesting. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 1 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Due to the growth of ACG generation and it's popularity in mainstream society, related industries have gradually appeared. Using the AI actives,ACG, Gowild created the first China AI Virtual idol - HoloEra, which has high retention and daily activation. The vision of Gowild is to use AI for breaking the border of AI and ACG and making games more interesting.
13:30 | LECTURE HALL 2 | BLOCKCHAIN

Blockchain and Games Funding


Calvin Ng, Partner, Plutus VC
 speaker details   add session2018-11-14 13:30:002018-11-14 13:55:00Asia/Hong_KongBlockchain and Games Funding | Casual Connect SessionCalvin Ng, Partner, Plutus VC — Blockchain and Games funding - has it come to a stop? How hard is it to get funded today? What must entrepreneurs do to get funded? Where's the money? This will be a session of tips and tricks on how to get funded and what venture capital firms look for in Blockchain and Games! Learn about the market from how investors see and think! Most importantly this session may change your business formula and market strategy. Calvin believes that to win a war you'll need bullets - bullets is not just the opportunity but a necessity to fight and wage a war. Bullets means funding in any start-up! —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Blockchain and Games funding - has it come to a stop? How hard is it to get funded today? What must entrepreneurs do to get funded? Where's the money? This will be a session of tips and tricks on how to get funded and what venture capital firms look for in Blockchain and Games! Learn about the market from how investors see and think! Most importantly this session may change your business formula and market strategy. Calvin believes that to win a war you'll need bullets - bullets is not just the opportunity but a necessity to fight and wage a war. Bullets means funding in any start-up!
2:00PM | WEDNESDAY 14th November 2018
14:00 | LECTURE HALL 2 | BLOCKCHAIN

PANEL: Blockchain Gaming Trends: What is Hype and What is Real?


Garrett Jin, Co-Founder, BitForex
Josh Galloway, Sr. VP of Business Development, Plutus Ventures
Paddy Markham, CEO, CAPSL Entertainment
Fabio Luiz de Lima, Director of Marketing, BitGuild
MODERATOR: Derrick Morton, CEO, FlowPlay

 speaker details   add session2018-11-14 14:00:002018-11-14 14:55:00Asia/Hong_KongPANEL: Blockchain Gaming Trends: What is Hype and What is Real? | Casual Connect SessionGarrett Jin, Co-Founder, BitForex | Josh Galloway, Sr. VP of Business Development, Plutus Ventures | Paddy Markham, CEO, CAPSL Entertainment | Fabio Luiz de Lima, Director of Marketing, BitGuild | MODERATOR: Derrick Morton, CEO, FlowPlay — Hype or Real? In this session, panelists will be asked a series of general statements about the most timely and relevant blockchain gaming trends and they will share their thoughts on what is hype and what is real. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Hype or Real? In this session, panelists will be asked a series of general statements about the most timely and relevant blockchain gaming trends and they will share their thoughts on what is hype and what is real.
2:30PM | WEDNESDAY 14th November 2018
14:00 | LECTURE HALL 2 | BLOCKCHAIN

PANEL CONTINUES: Blockchain Gaming Trends: What is Hype and What is Real?


Garrett Jin, Co-Founder, BitForex
Josh Galloway, Sr. VP of Business Development, Plutus Ventures
Paddy Markham, CEO, CAPSL Entertainment
Fabio Luiz de Lima, Director of Marketing, BitGuild
MODERATOR: Derrick Morton, CEO, FlowPlay

 speaker details   add session2018-11-14 14:00:002018-11-14 14:55:00Asia/Hong_KongPANEL CONTINUES: Blockchain Gaming Trends: What is Hype and What is Real? | Casual Connect SessionGarrett Jin, Co-Founder, BitForex | Josh Galloway, Sr. VP of Business Development, Plutus Ventures | Paddy Markham, CEO, CAPSL Entertainment | Fabio Luiz de Lima, Director of Marketing, BitGuild | MODERATOR: Derrick Morton, CEO, FlowPlay — Hype or Real? In this session, panelists will be asked a series of general statements about the most timely and relevant blockchain gaming trends and they will share their thoughts on what is hype and what is real. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH LOCAL TIMEZONE (GMT +08:00) Hong Kong Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.LECTURE HALL 2 | OCT Creative Exhibition Center, OCT Bay, No. 8 Baishi Road East, Nanshan District, Shenzhen, ChinaCasual Connectscheduling@casualgamesassociation.org

Hype or Real? In this session, panelists will be asked a series of general statements about the most timely and relevant blockchain gaming trends and they will share their thoughts on what is hype and what is real.
3:00PM | WEDNESDAY 14th November 2018
15:00 | LECTURE HALL 1 | SPECIAL EVENTS

INDIE PRIZE AWARDS